01 · AUDITStart here
AI Visibility Audit
35 technical tests, 3 live AI tests, your industry benchmark, and screenshots of what ChatGPT, Perplexity and Gemini say about you.
AI visibility · ChatGPT · Claude · Gemini · Perplexity
When customers ask AI, be the answer.
We check how ChatGPT, Claude, Gemini and Perplexity see your business: 35 technical tests and 3 live AI tests, rolled into one score from 0 to 100. Then we fix what's holding it back.
35 → 90Our own site, before and after the fixes.
AI READINESS SCOREAppSynth
35before
90after
B1Content readable without JavaScript
C2Organization JSON-LD complete
D3FAQ with question-shaped headings
We test how you appear in
ChatGPTClaudeGeminiPerplexity
35 + 3
Technical tests + live AI tests
35 repeatable checks, each based on the AI providers' crawler documentation. Plus 3 live tests in ChatGPT, Perplexity and Gemini.
419
Websites benchmarked
Norwegian plumbers and electricians, Benchmark 2026.
35→90
Our own score
Our own site, after we applied our own fixes.
Every test and its source is listed in the methodology →
The shift
Your next customer won't Google you. They'll ask an assistant.
AI assistants answer with a short list of names. If they can't read your site or work out who you are, you're not on it, however good your work is.
The reasons are usually technical, which is good news. Technical problems can be tested and fixed.
Illustrative exampleYour business: not mentioned
Can you recommend a reliable plumber in Bergen?
Based on reviews and service pages, three companies stand out:1. [Competitor A]
2. [Competitor B]
3. [Competitor C]Each lists its services, prices and service area clearly.
2. [Competitor B]
3. [Competitor C]Each lists its services, prices and service area clearly.
Services
First we measure. Then we fix.
Start with the audit. Its numbers decide what comes next, and how much of it you need.
02 · FIX
Implementation
We fix crawler access, server settings, structured data and page structure, then run the tests again.
03 · MONITOR
Monthly monitoring
Every month we ask AI the same questions and track how often it mentions you and your competitors.
We also build AI-native software: web apps and tools with language models built in. Ask us about a project →
Methodology v0.4.1
35 technical tests plus 3 live AI tests. Repeatable, so the score means something.
Run the technical tests twice on the same site and you get the same result. Only response time and the live AI answers can change, and we report those separately.
AAccessibility for AI crawlers26 pts
BContent without JavaScript15 pts
CStructured data15 pts
DContent structure15 pts
EEntity clarity10 pts
FTechnical foundation14 pts
GActual AI visibility (live tests)8 pts
Weights total 103 points; the score is normalised to 100.Read the full methodology →Sample report · excerptExample Plumbing ASPlumbing median 72 · plumbing leader 87
70/ 100
A2GPTBot allowed in robots.txt
A8Firewall blocks one AI crawler
GPTBot gets HTTP 403; eight other crawlers get 200.
B1Visible text before JavaScript
2,762 characters on the homepage.
C2No Organization JSON-LD
No structured data on any of the 5 audited pages.
D3No FAQ section
One question-shaped heading, no dedicated FAQ.
Top 3 fixes: 70 → 90Open the full sample report →
Benchmark 2026
We scored 419 Norwegian trade websites. Only 8% are AI-ready.
Plumbers and electricians, the same 35 tests on every site. AI can reach almost all of them. Making sense of them is harder: structured data earns only a third of its points.
419
websites scored
70
median score
8%
score 80+ (AI-ready)
18%
block at least one AI crawler
35before
90after
Case study · AppSynth
We ran the audit on ourselves first.
Our own site scored 35: content hidden behind JavaScript, no structured data, no FAQ. We applied the same fixes we sell and re-ran the same tests. It now scores 90. Within a week, Gemini was recommending us first. ChatGPT and Perplexity aren't there yet.
Read the full case study →What is AI visibility and why does it matter?
It's how easily AI assistants can find your business, work out what it does and recommend it. More people now ask ChatGPT or Gemini for a recommendation instead of searching. If the assistant doesn't know you, you're not in the answer.
Why doesn't my company show up in ChatGPT answers?
Usually it's something technical. A firewall or robots.txt blocks AI crawlers, the content only appears after JavaScript runs, or there's no structured data telling the model who you are.
What does the AI Visibility Audit include?
35 technical tests based on the AI providers' own documentation, 3 live tests in ChatGPT, Perplexity and Gemini, and an AI Readiness Score from 0 to 100. You also get a comparison with your industry, screenshots of what AI assistants say about your business, and a list of fixes in priority order.
How is this different from a regular SEO audit?
An SEO audit looks at search rankings. We check whether AI systems can reach your site, understand what you offer and recommend you. Every finding is backed by a test that gives the same result each time.
Can I check my website's AI visibility for free?
Yes. The free mini-audit runs 5 of the 35 technical checks and gives you a first score in under a minute. We only need your domain and email.
How do I know the fixes work?
We run the same tests again once the work is done. After that, monthly monitoring asks AI assistants the same questions every month and tells you whether they mention you more often than your competitors.
Free · 5 of 35 checks · under a minute
Find out what AI sees on your website.
Enter your domain and get a first AI Readiness Score right away.